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Victoria's Secret Campaign

Problem: create a product for Victoria's Secret which can 'do good' for its customers Idea: create a bra which can help customers feel good in every way possible
The Breast Cancer Bra A bra which could detect breast cancer for the wearer It makes the wearer feel good and reassured about her health, it gives to charity and supports people, but is also aesthetically pleasing, so maximises the 'feel good' insight
The Science
One of the most common mutated genes which develops into breast cancer is dermicidin, which can be found as a biomarker in sweat. The bra would work with the removable padding in the bra. When a large amount of dermicidin is sweated out, the padding would detect this, and change colour to alert the wearer that she should go and see her GP and ask to be tested

Project Tags

  • Advertising
  • art direction
  • Charity Campaign

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