Victoria's Secret Shame - SCA Scholarship Entry

Response to SCA scholarship brief to bring attention to something that matters to us in the form of a 2 minute video. What follows is a breakdown of the campaign idea of a parody Instagram account created to put the Victoria’s Secret dirty laundry on display.

Within the parody account, I mimicked the Victoria’s Secret social media language to drive home the point, while in the video I interspersed footage of child labour and animal abuse with the lavish Victoria’s Secret lifestyle, to create a juxtaposition.


  • School of Communication Arts

    School of Communication Arts

    • Advertising


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Advertising Copywriter and Journalist, D&AD New Blood Shift