Launch Vintage Festival communicating 8 decades of British creative culture across 6 pillars.
SOLUTION
Re-work Sgt Peppers iconic artwork to coincide with Sir Peter Blake’s 80th birthday and the 45th anniversary of the classic album.
RESULTS
313 articles across 11 countries, front page of Metro, 8th most read story of bbc.co.uk, “And finally” News at 10, record web-traffic for a MAMA Group festival launch.