Vinterest – Brand Identity

  • Gareth Paul Jones
Vinterest's vision is to be an online wine store with a more traditional feel that offers a convenient way to order wines at good value prices directly to your door. Our challenge was to create a brand that felt modern and trustworthy, whilst appealing to their varied demographics. 
The brand itself is built around the 'V' marque - itself a direct combination of traditional and modern - the upright of the classic sans serif holding the dot of the i, or the top of a wine work / bottle of wine.