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Virgin Atlantic Upper Class

We worked with the Virgin Atlantic Design team to add some British-themed luxury to the Upper Class meal service. Our design strategy was to improve the serving process for crew and passengers, and to design products that reinforced the Virgin brand.

We designed a new tea and coffee pot, focusing on ergonomics: a stable grip, smooth pouring action and a lid that identifies the contents. We created a bespoke cake stand to serve traditional English afternoon tea for each passenger. The cake stand can be quickly assembled, and stored away easily.


Jon Marshall

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