Virgin Media: Brand Community Campaign

  • Jodie Rigby

CLIENT: VIRGIN MEDIA

AGENCY: CREATIVE ORCHESTRA

I constructed copy and creative strategies for a 2018 UK Brand Community campaign for Virgin Media.
The campaigns include 3 dominant initiatives, and I created the names and concepts for the following:

1. Community Hub:

THE ARC: THE ENGINE ROOM OF YOUR COMMUNITY

The heart of the campaign: igniting, establishing, and giving the core of a community a voice through digital and interactive initiatives, and supporting local businesses to bolster the community feel.

2. Digital Workshops: 

VIRGIN MEDIA IGNITE: DIGITAL PIONEER WORKSHOPS.

BECOME A DIGITAL PIONEER.

Elevating a community’s future and mind through educational digital programmes, and encouraging members to buy into Virgin Media.
Workshops on: Virgin Media, Social, Security, Business, Creativity, and Virgin Media: Voice Pioneers.

3. Transport:

VIA: VIA APP, VIA BIKES, AND VIA BUSES.

CONNECTING YOUR COMMUNITY.

A hearts and minds initiative, implemented to aid the everyday commutes within a community.

DUE TO COMPANY NDAS, I AM NOT PERMITTED TO SHOWCASE FURTHER DETAILS ABOUT THIS CAMPAIGN.

Companies

  • C

    Creative Orchestra