Ingenious Live 2014 was to be the ‘Glastonbury for small business’ — it was to feature different guest speakers appearing on different stages across the two days of the event. The main part of the event was for Virgin Media Business to showcase the possibilities for the new entrepreneurs or the new ‘Rock Stars’.
The brief was to design an event package within their branding and set it in the theme of a back-stage venue catering for these ‘Rock Stars’ and the VMB services they would need in the digital world. What we put together was an immersive and experiential event showcasing Virgin's media services and what they could do to empower current and future entrepreneurs.