In the spirit of Christmas 2014 Virgin Trains launched The Bag Magic service. In partnership with the Parcels4Delivery team Virgin Trains created a service to collect bags, cases, presents and even bicycles from homes, offices or hotels and deliver them the next day or on a pre-booked date in the future to an address of choice. To promote the service in the lead up to Christmas Virgin Trains employed elves to wrap presents for free at London's Euston station.
We created a promotional video and photoshoot to share with media and use for brand content. I personally worked on the idea generation, sourcing props and models, writing the press release and selling the story into media, achieving great online coverage pieces.
https://www.virgin.com/news/send-your-bags-ahead-with-some-magic-help-from-virgin-trains
http://www.dailymail.co.uk/travel/travel_news/article-2842377/Virgin-Trains-launches-new-Bag-Magic-luggage-delivery-service.html