Every woman knows how difficult it is to find so- mething in your handbag. Especially when there s an anxious queue behind you. Virtual Cards is an app that allows you to store all the loyalty cards and coupons in one place - always easy to find and to use. The TV commercial plays on the contrast of Virtual Cards and portrays a co- medic situation that everyone can identify with. The campaign ran online and on TV in Roma- nia, across major channels including the national channel.