While working for elbdudler, a leading advertising agency in Hamburg, I led creative for the visual guidelines of the social media accounts and digital campaigns of different L’Oréal Luxe and Johnson & Johnson brands, About You (OTTO Group) and Schwarzkopf. The guidelines I have created define a visualisation of the brand in the social medias as an extension of their corporate ID. I applied the strengths of social media to drive engagement with brands, uplifting tactical messaging to drive organic expansion and retention of the brand. Specifically how close the visualisation sticks to the corporate design guidelines and where to break away from it in favour of a look that better fits the platform is a honed skill of mine.
I conceptualised, created, produced and executed the social media content for these brands and other clients.