Visual identity for a cause

  • Peter Jackson

Penny for London

Penny for London is a way of making small donations via contactless payments to charities and other not-for-profit organisations working to improve the future prospects of young Londoners living in deprived areas.

Charity projects include school breakfast clubs, sports coaching, employment opportunities and creative workshops for young Londoners.
Client: Mayor's Fund for London

Press: campaignlive / thedrum / designweek

Project Tags


  • M&C Saatchi logo

    M&C Saatchi

    • Advertising
  • Mayor of London logo

    Mayor of London

    • Non Creative Industries