Visual Identity for a Social Awareness Campaign

Fă Ceva! – meaning „Do Something” s is a visual identity for a social awareness campaign who start the activity in 2019, in Bucharest, and the main goal is to fight childhood obesity. . Being present as an awareness campaign against this topic is already a plus in a context where childhood obesity is a marginalized subject, even the situation is very serious. Still, there is a need for a dynamic identity something to stand out and get the attention of millennial parents. . The goal was to provide a visual identity mainly to get parents attention, but also to be kids friendly, something that could help the public to engage and take actions.