Visual Systems Journey Book

“The grid system is an aid, not a guarantee. It permits a number of possible uses and each designer can look for a solution appropriate to his/her personal style. But one must learn how to use the grid; it is an art that requires practice.” - Josef Muller-Brockmann.
Whilst undertaking a brief about visual systems that involved several different miniature projects, I created a book documenting my journey with the highs and lows of each project. It was key to reflect and document my projects however there was a strong emphasis on layout and design. It was crucial to follow a grid.

My grid format consisted of seven columns with a baseline grid. Having grids enabled me to gravitate towards a natural solution. It is important not to overpower your work with too many typefaces and therefore I only used two. I used one serif and one sans-serif typeface to create diversity and prevent my document from becoming too flat. I only used my serif fonts for my quotes and chapter numbers. Sans-serif was best for the main body of text as it was clean and easy to read. I also used different font sizes to create a clear hierarchy throughout the book. Cool tone colours were key to my book as some of my work was very bright and I did not want the colours clashing or looking garish.

Team Credits

Daisy Miller

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Project Tags

  • book design
  • graphic design
  • design
  • layout
  • editorial
  • editorial design
  • visual systems