VITAMINS PACKAGING DESIGN CONCEPTS - Multi-Vitamins, Adaptogens, Food Supplements

THE OBJECTIVE: The vitamins and supplements sector has been an area unchanged in packaging for the past few decades. Packaging appear crowded, with call-outs and information for an already knowledgeable consumer. THE SOLUTION: A strong, distinct style to separate themfrom other mass market brands. The use of simple type and bold pattern allows the brand to further develop new products within their range. The solution feels more connected to products found in the beauty sector, substantially increasing the value preception and commanding a higher retail value.