Vive - the bank that helps you revive your finances

GKBK – a neo-bank backed by experienced investors – had identified a specific niche in the retail lending segment. Aimed at under-served customers, their products and services are intended to help the sub-prime credit scorers get themselves back to financial health. BRAND Creating a brand for a new bank is about inspiring confidence, progressive thinking and approachability. Vive has a distinctive visual identity that evokes these emotions and an honest and open tone of voice that avoids grey areas and jargon. BANK APP & WEBSITE The designs for the user experience for a money management app and website pay particular attention to the online application processes and integration with Open Banking and third-party services.