Vivid Festival

Vivid Sydney is an annual 3week festival of light, music and ideas, held in Sydney. It includes outdoor immersive light installations and projections, performances by local and international musicians, and an ideas exchange forum featuring public talks and debates with leading creative thinkers. As part of the festival I managed the social media strategy, content plan and creative for the Royal Botanic Garden Sydney (one of the most popular destinations of the festival). Over 2.3million people attend the festival. I crafted copy, managed key stakeholders, ran live event coverage and organised a meet-up for highly influential food and drink instagrammers and bloggers on preview night.