VO5 — Head's Up

A rebrand gig for VO5 when I was at Havas London. This was the first time the guys' and girls' ranges were brought together and targeted at a more music based, Tumblr world audience. We worked with Ace Norton of Pretty Bird and The Mill to produce TVCs and a music video for Crystal Fighters, along with press ad outdoor in partnership with NME (RIP). *** Photog: Charlotte Rutherford, John Ogun and Femi Ladi Design: Gaëtan Billault [Nothing to do with Louis Theroux, he's just standing in front of our nice lock up]

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Group Creative Director