Vodafone

  • Ell & Alex

Vodafone VIP is the reward scheme for Vodafone customers, providing access to exclusive access to Formula 1, fashion events and music festivals.

Alternative execution:
Insight: technology allows people to capture and share amazing experiences, creating a form of social currency. Vodafone brings its customers closer to those experiences.
Idea: Everything starts from being there.
On these films we follow, through the screens of different devices, a journey of pictures travelling back from websites and social media pages to the special moment when they were originally captured.
We continue to see the content from the Vodafone events disappear from the pages, as different types of online navigation icons and symbols run backwards: bars unloading, view counters decreasing in numbers, tweets being untyped, etc.