Vodafone wanted to create buzz around the launch of their YouTube Channel and drive interest in new smartphones.
So, we created a PR generating viral to spark some debate over the past - and future - of mobile phones, via a groundbreaking projection experience. The multi-projector, small-scale projection (with roving camera) mapping was truly innovative. We used it to tell the history of Vodafone and mobile phones by animating the graphics onto real handsets.
Results included being featured on countless blogs (industry and main news sources), won numerous creative awards, and drove site traffic up over 400%