Brief: Promote the Blackberry Storm
Creative: How do you use a celebrity without it feeling forced? Get the celebrity and the audience excited by what the technology can do. By exploring the product and knowing the audience we could create something that spoke directly to our core audiences passions.
By making the product the hero, used by our everyman stars, we could live out every formula 1 fan's dream.
Results: Over 2 million views. Featured in the Sun, BTAA and Cannes Lion.