Vodafone NZ Music Awards

Working from pitch stage to post event analysis, my challenge was to leverage Vodafone as naming rights sponsor of this event in order to reinforce the brand's alignment with music and cement its positioning as NZ's leading provider of digital music.

This involved driving votes for the Vodafone People's Choice Award via multiple media channels. I also created and promoted a Vodafone owned red carpet arrival experience in the form of two inflatable outdoor structures offering a range of entertainment.