Vodafone Red "WORK OF ART" // Instagram AR Filters

  • Dijle Tigris Ozdemir

Vodafone Red members were offered special discounts, premiere accesses and other privileges in arts & culture events.  Art lovers already enjoy sharing photos with their favorite pieces in art shows. And they share these "art selfies" mainly on Instagram.  We turned Vodafone Red's Instagram account into a filter creator and in order to amplify our "artsy brand image" we created AR filters, which enabled all art lovers to become "works of art". Using Spark AR tech, we partnered with Facebook to create all-new Instagram AR Filters, with which people can turn themselves into artworks. We created three filters: Neon, Art Frame and Sculpture. Our filters were a media-first use of this technology for a brand.  Awards:  Kristal Elma 2019 // Bronz Elma // Kategori: Dijital - Sosyal Medya ve Aktivasyon - AR Teknoloji Projeleri, VR Brand: Vodafone Red Agency: C-Section / VMLY&R