The main idea is to give to the viewers of the Formula 1 the sensation to sit on the seat of a McLaren Mercedes and to have the power to drive it. The system, simple and economic, is a top cover for all the seats of the autodrome, in waterproofed cardboard. Turning a portion of the steering it will be possible read the advantageous offers of Vodafone related to McLaren Mercedes. A playful and professional system for advertising the new products of Vodafone in line with its philosophy. In this way all people, private and business, will know the offers in a practical and immediate mode. Moreover, it will be possible do a pre-event, 4 weeks before the Formula 1, putting this system on the seats of the Cinemas, bus, congress, job's meeting, in short in all places where the audience includes also the not fans of Formula 1, for taking a big catchment area.