VOGUE x Max Factor How-to-Hub Partnership

Annual partnership secured for VOGUE with Max Factor. Historically only booked with Marie Claire so was a landmark win for me and the VOGUE team. We created a bespoke how-to beauty section on VOGUE.com.au and created 15 instructional video's on different beauty trends. Another part of the campaign was to align with the Mario Testino issue of VOGUE (April 2016) to create an Australian themed beauty shoot. This campaign was an enormous sussess for Max Factor from a sales point of view and hugely successful in reaching and engaging a more premium audience via the VOGUE brand.

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Head of Prestige Sales