Building a Volkswagen world around you

Tribal oversee Volkswagen’s entire digital sales ecosystem, always putting the user at the centre of the experience. From the website to apps, the mobile site to the showrooms, we created a seamless customer journey from consideration to ownership.

Beginning online, we designed and built the present, the industry’s number one most visited automotive dealer site and rated number one for customer satisfaction by Psyma. Once on the site, our custom built VW Configurator forms the digital backbone of the entire VW buying process.

Going mobile, our Smartphone version of the VW Configurator puts 90 million cars in your pocket. Since its launch, the app has had over 190,000 downloads and has been activated over a million times.

In the showroom, we’ve given the Volkswagen retailers a tool that has fundamentally changed the way they sell cars. The Digital Showroom iPad app allows customers to see product demonstrations and showcase the entire VW model range in HD.

The app positively impacts 60% user purchase decisions and 40% of customers add features after using the tool. The retailers are able to see what stock is available to close the deal right then and there.

Team Credits

Victoria Buchanan

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  • Creative Director


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Victoria Buchanan
Creative Director