Volkswagon Coins

adam&eveDDB came up with a brilliantly simple creative to get across the message that Volkswagen Commercial Division not only design and build great vehicles, but also provide finance plans that are as well designed for their commercial customers. For the campaign we crafted a stunning image of an engine part exploding to reveal a pound coin. The way we built the image in CGI meant it was easy for us to create a beautiful motion piece that could be used across digital platforms.