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Volvo – Life Tag

The Problem: Over 100,000 cats and dogs are hit on British roads each year. Volvo wants to make roads safer for everyone, no matter how many legs they might have.
The Solution: Develop a wearable device for pets that integrates their presence into Volvo’s new cloud-based alert system giving drivers the time they need to avoid impact.
* Won 2 awards at The Drum's 2017 Chip Shop Awards

Credits

Michel Sfeir

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  • Graphic designer & art director
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Project Tags

  • advertising
  • campaign
  • art direction
  • creative direction
  • Graphic Design
  • Volvo
  • chip shop awards
  • poster
  • billboard

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