Volvo - The Takeover

How do you promote the Volvo V40's Active Park Assist Technology? Well, when the car can find a parking space for you and then do the hard work, we thought we'd let people see what parking spaces it could find.

I wanted to have a little fun with a TV commercial break and 'hijack’ another commercial. The sequence begins with a 10-second teaser ad.
The commercial break then moves to a 30-second commercial that begins as if it’s for an Estate Agent brand.

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Freelance Creative Copywriter