Volvo - The Takeover
How do you promote the Volvo V40's Active Park Assist Technology? Well, when the car can find a parking space for you and then do the hard work, we thought we'd let people see what parking spaces it could find.
I wanted to have a little fun with a TV commercial break and 'hijack’ another commercial. The sequence begins with a 10-second teaser ad.
The commercial break then moves to a 30-second commercial that begins as if it’s for an Estate Agent brand.
