Stewart Brewing DPV7 Series represents brewers’ passion for brewing innovative beer and excitement for creating unique drinking experiences. Voss IPA is the first beer from the series. To communicate this experimental exploration of beer brewing we decided to look closer at the process and visualise the microscopic elements and the secret ingredients that make each beer special - The Elements of Craft. An augmented reality (AR) app was created to give customers additional insight into the unique qualities of each beer.