Idea
A simple core message: talking, thinking, posting, marching and dreaming about issues are vital. But to drive lasting change, we’ve got to vote about it.
Levi’s has partnered with Rock the Vote to help reduce voter suppression. Leveraging Levi’s’ online platforms and social footprint; teamed with Rock the Vote’s educational knowledge, people are reached and inspired to vote on the issues affecting their loved ones and community.
Communications drive audiences to levi.com/itsyourvote where state-specific information guides them on how to register and cast a vote in under two minutes. Customisable Levi’s clothing allows people to wear their words, motivating others to take action and advocating voting as one of the greatest ways to drive lasting change.