THE WORLD’S LARGEST MASS PARTICIPATION EVENT EVER
Vote Earth changed Earth Hour’s focus from creating awareness to creating action. An integrated global campaign that transformed the light switch into a vote for Earth. The campaign transformed Earth Hour from a symbol into a political mandate for action in the lead up to the 2009 United Nations Climate Change Conference
CREATING AN ICONIC LOOK
Official artwork created in collaboration with Shepard Fairey & Studio No.1 (LA) and with animations by Syd Garron. The campaign and rallied countless celebrities and politicians worldwide including Cate Blanchett who was the voice of the campaign.
THE OFFICIAL SITE
Created with the Kieran Ots and his merry men, the site did everything from counting down to the event to spreading the campaign assets worldwide.
RESULTS
1 billion people turned off their lights and voted Earth.
Over 4,000 cities across 88 countries participated
1 in 7 people turned off their lights a total of 1 billion people - Fairfax Media [ ] 2000% increase from the previous year’s Earth Hour
87 million online mentions
No. 1 topic on Twitter and YouTube on the day of Earth Hour
Created in collaboration with Leo Burnett, Global