VUE CINEMAS+ GRM DAILY

Art directed and produced imagery for Vue Cinema+ Grm daily's 'YOUR CINEMA' campaign. The campaign was also backed by BFI and Film London. The brief for the shoot was to create a 'homegrown' feel to go in line with the idea behind 'your cinema' being the lack of british black films. We shot the image on a housing estate in woodgreen in reportage style so as to create a relaxed and not overly-dramatic or retouched advertisement shot. Imagery was used on digital campaigns on GRM daily's social media and website and also physically at Vue Cinemas.