Vulcan Fitness

During my time as a in-house designer at exercise.co.uk & purefitnessandsports.co.uk I was challenged with launching a new strength brand under the new name of Vulcan. Initially it was intended to appeal to only males but during the development of the project, the brand became more open and diverse to avoid restricting its appeal. The logo is simply a fist that has been angled intentionally to represent movement and give the effect its coming straight towards you. The colours have been adapted for a female audience as well as male

Team Credits

Joey Owst

  • Graphic Designer
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Joey Owst
Graphic Designer