Vuse Digital Vapor

Brand development for VUSE Digital Vapor Cigarette and other products by R.J. Reynolds Vapor Company, in my role as a designer, creative and brand guardian of VUSE at Matter Innovation.

Matter has been building the VUSE product and brand with R.J. Reynolds, and has been responsible for every VUSE touch point, above and below the line; from product innovation, design and packaging to how the consumer engages and purchases the products in a retail environment.

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Ada Tsani
Designer / Creative
Richard Fuller
Senior Creative | Director