Whilst working for Meta Design in Berlin, I created top level digital ideas for a multi-story Volkswagen dealership to be based in China.
Catering for large Chinese families who may spend an entire day at the dealership, I used a people-centric approach where each element aimed to enrich their journey. Putting people at the centre of experiences was important to help restore VW’s customer rapport.
Combining modern Chinese culture and a love of technology, concepts were created for three categories - exploration, education, entertainment.
Experiences throughout the day can be captured and the content downloaded via a microsite to be shared on social channels.