[VW] Your Volkswagen ID Owner Stories: Celebrating car love, lifelong friendships, and the leap to electric living

Volkswagen ID Family – Amplifying authentic ID.4 owner experiences through a digital-first campaign, expanding our initial work to the ID family for website storytelling purposes

Description ↴

As part of the Volkswagen ID.4 launch, Tribal Worldwide played a pivotal role in delivering an integrated digital campaign that celebrated real customer stories. By collaborating closely with retailers, we also identified new ID.4 owners and captured their genuine reactions and first-hand experiences. These authentic stories were brought to life through compelling short films and social media content, tailored for both organic and paid channels.  

The campaign also featured strategic updates to Volkswagen’s digital ecosystem, including an enhanced website experience to showcase these customer stories (see below).

Our agile approach to production ensured the creation of high-quality brand assets, including video, stills, social films, and adapted web content.  The link and screengrabs below demonstrate the evolution of our work, extending the concept of the ID.4 owner videos to the broader Volkswagen ID EV family (ID.3, ID.4, and ID.5). This new series of videos captures the essence of customer stories across the entire ID range, deepening the emotional connection with the Volkswagen electric vehicle family.

Initial Brief Response (ID.4 launch) ↴
- An excerpt from our all-agency response (one slide)

Subsequent website evolution ↴

Project Tags

Companies

Tribal Worldwide London
- Marketing & PR
V
Volkswagen
D
DDB

Skills

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