This case concerns a group assignment giving by my school. The goal was to gather feedback from the subscribers in a creative way, so that VYOO could use the input to deliver art pieces that suit the subscriber's needs. I was partly responsible for researching the target audience and the needed information for the design and designing the application and full responsible for creating the personas. Creating an app for VYOO was a group assignment where we designed an application for VYOO. VYOO wants to make sure that they can offer the best suitable art pieces to their subscribers. Gathering useful feedback was the most critical thing for designing the application. In this school assignment, we took a deep dive into the different forms of collecting feedback. We discovered that the common questions would make the journey for the user quite dull. Fun questions like “if you could be an ice-cream flavour, what flavour would it be?” are much more fun and exciting. The user has no idea what kind of information VYOO will get out of it, and that makes the user more curious and excited for the next art piece. Based on our research we made an app design for Android users. Therefore, we used the guidelines of Google’s Material Design. Besides that, another requirement was to include some sensors that are on mobile devices, like GPS. I was responsible for a few tasks with among other things making personas and designing the main layout of the app. VYOO is an Amsterdam based art library where people could sign in for a subscription to receive art that fits their preferences. Four times per year the subscribers will get a temporary art piece in their home.

Team Credits

Sarafina Jozefzoon

  • Student - Communication and Multimedia Design

Project Tags


  • D

    De Haagse Hogeschool

    • J



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      Sarafina Jozefzoon
      Student - Communication and Multimedia Design