W Hotels Jordan Skyline apartments.

Brief: Create Campaign Ads to promote the W hotels in the tallest tower in Jordan. 
Idea: W Hotels will be situated in the tallest tower in Amman, and the Amman Skyline will be visible from the Hotel rooms, Minimalism was used to reflect luxury, human elements were added to stress the luxury lifestyle, and the Amman skyline is portrayed in the ad to show the main unique selling point of the W hotels in Amman. Double exposure was used to show the inside rooms with the other elements without complicating the ad.
The slant was used to challenge the conventional and show a new daring twist in the experience in W hotels.  

Team Credits

Temour Al Husban

  • Art Director, Graphic Designer, Illustrator.
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Temour Al Husban
Art Director, Graphic Designer, Illustrator.