Wacom InfoChannel Articles

  • Kenneth Shinabery
Working alongside one of the leading companies in the digital art world has been a true privilege.  
I have collaborated with Wacom in several different ways.  This has included gallery curation, original content creation, and contests.
Curating the Wacom gallery on Behance has been quite fun, because I get to directly interact with artists by selecting their work to be featured.  The Wacom Gallery is updated every eight hours with a new feature artist that I have selected.
Working closely with Wacom's PR team, I was tasked to interview several well known creatives that are trending at the moment.  This included: selecting the artist (and contacting them), creating unique questions specified for each artist, selecting the imagery that would be featured in the articles.  This also required me to utilize SEO Keywords in order to make the articles more searchable on the internet.   Of course there is additional work that goes on behind the scenes when creating original content and something I can share with those who are interested in learning more.
In 2015, I began collaborating with the new Social Media Manager to develop contests that would increase the desire to work with Wacom products as well as connect with their community on Behance.  So far we have launched a Halloween and Holiday Art contests.... and we have more contests planned that will enable to increase the awareness of their products.

Links to articles can be found via my website...
https://kennshinabery.myportfolio.com/social-media-engagement