This rebrand reflects the individuality of the Waffle House.
The Waffle House is a restaurant well known for it's unique approach to food and dining. It specialises in sweet and savoury waffles, topped with organic and free-range ingredients. Every waffle is made to order. The atmosphere is relaxed, friendly and caters for various diners.
Printed waffles inspired the brand mark of this identity. This was extended succesfully to various touch points. These utilised a grid, enabling structure whilst retaining it's quirkiness.