Waiting for Clio

For the launch of New Renault Clio, the Y2K agency has created the promotional series "The Waiting", visible on TV and on the web and starring Silvio Castiglioni, Luke Argentero and Alice Torriani. The six episodes of the mini-series tells of a man who finds himself thanks to his girlfriend and New Renault Clio, which shows in his world "the red, energy, speed and dynamism". And these are precisely the concepts expressed in the headline developed for the teaser phase, which preceded the release of the series and the website.

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silvia zerosi

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silvia zerosi
Creative Copywriter