WALALA X PLAY is an immersive installation commissioned by NOW Gallery in North Greenwich.
The exhibition welcomes visitors to explore, examine and enjoy a labyrinthine network of corridors and enclosed spaces. A key part the installation is an imaginative puzzle which invites the solver to identify the inconsistencies between two otherwise identical images. WALALA STUDIO brings this concept off the page and into three - dimensional space, inviting visitors to linger and explore colour, shape and scale.
There are anomalies and asymmetries discreetly positioned, requiring visitors to scrutinise the space from all angles to complete the puzzle. This element of physicality will encourage individuals to become more aware of their bodies, engage their minds and give themselves over to PLAY.
Mirrored panels reflect the space back on itself; suspended shapes introduce a feeling of lightness and playful disorientation – the installation is a journey that will challenge, reward and engage the visitor in equal measure.
Creative director: Camille Walala
Art director: Julia Jomaa
Architectural Designer: Ioana Lupascu
Fabrication and installation: Simon Sawyer
Vinyl graphics: Puck Studio, Ioana Lupascu
Photography is by Charles Emerson