Wales Bonner x Swarovski AW15

Working on consultancy with Wales Bonner in the first year of business, I brokered partnerships for the brand to help set the tone and elevate the emerging designer's positioning. I connected the brand with Swarovski for a crystal partnership, a first for the brand who had never before worked with a menswear designer. This was a crucial collaborator for the brand which challenged traditional notions of masculinity. The brand first showed as part of Fashion East and has since gone on to be stocked in stores including MATCHESFASHION.com, Dover Street Market, Net-a-Porter and has won industry accolades including the LVMH prize in 2016 and the BFC/Vogue Designer Fashion Fund in 2019.