PRODUCT/ TIKTOK CONCEPT – TWO QUINTESSENTIALLY BRITISH CRISP FLAVOURS Customers aren’t told what each delicious flavour is. On-pack copy and TikTok content incentivises them to guess #WhatAmiEating. (‘Toff’ in English means ‘posh person’. ‘Chav’ means the opposite.) Agency: Well-received by AMV BBDO. Unfortunately Walkers switched agency.