Walkers Chav & Toff flavour crisps

  • Alex Wilson-Smith

PRODUCT/ TIKTOK CONCEPT – TWO QUINTESSENTIALLY BRITISH CRISP FLAVOURS Customers aren’t told what each delicious flavour is. On-pack copy and TikTok content incentivises them to guess #WhatAmiEating. (‘Toff’ in English means ‘posh person’. ‘Chav’ means the opposite.) Agency: Well-received by AMV BBDO. Unfortunately Walkers switched agency.

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    AMV BBDO

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