Wash Depot is a new brand in the car valeting industry based in UK. I was asked to create its full corporate id which included its print and web based designs. As the car valeting industry is very cluttered around the country and the majority making use of a very serious and corporate presentation of their identity, It was decided that in order for the new brand to stand out, a different approach had to be taken and the business had to represent itself completely different. The brand is aimed to appear friendly, fun and welcoming while also being professional.