Watch Your Back! Design Brief
Items:
1. Campaign Logo
2. A2 Poster
3. A6 Leaflet
4. Exhibition Stand
A2 Poster:
Overview: Needs to be eye catching and bold. Strong emphasis on the image and easy to read font and size. Will feature a central image of Charlie Dimmock. Charlie is the famous face, and also appealing to our target audience so she will draw the eyes. Working with photographer on ideas, like the idea that she is pictured head and shoulders – or even tighter – with a seductive look on her face, with her red hair flowing!
Image:
Charlie Dimmock headshot
Heading:
If you’re a man over 50 who loves gardening… Watch Your Back! WYB in bold and incorporated into the Melanoma logo, if possible and doable.
The Great 60 Second Gardening Quiz - in a circle (a sun maybe) in the corner?
Leaflet:
Front:
Image of Charlie with pretty much the same information as on the poster
Back:
Sun Protection Tips
With images of suspect moles (accompanying image of Charlie with a magnifying glass)
Gardening images (men in the garden)
Charlie in the garden
Quiz details
ON ALL EXECUTIONS
Social media icons
Logos for:
• The Garden Centre Association
• The Professional Gardeners Guild
• The National Allotment Society
• Supporters of the Royal Marsden
Quiz sponsored by Spear & Jackson
Date created: April 2016
Date published: 3 May 2016