Watches of Switzerland built the ultimate destination for luxury watches; 155 Regent Street. In June 2014, we had to launch it in a way nobody in the luxury watch market could miss.
The Brief
Creative that will launch the flagship store, build brand character and disrupt the category.
The Solution
Attracted to the new store, magpies descend on West London hoping to grab themselves some shiny objects. Renowned for coveting beautiful objects, the magpie became an icon for the brand appearing throughout their communications. They gave the brand personality and a role as a collector of the finest pieces. The creative went against all category conventions and gained worldwide press.
The Credits
CD X Michael Jacovides. AD X Camille Caie. CW X Rupert Murphy. Photography X Erik Madigan Heck. Windows/Instore X Makerie Studio.
My role X Creative
Key skills X Campaign idea (Magpie)
Project Tags
Companies
Grey London
- Advertising
