The Design School at the London College of Communication received a live brief from WaterAid. We were asked to develop a project that would help the organization engage with their audience in a unique way.
Based on the concepts WaterAid has and their desirable positive approach, my group and I came up with #WaterForGold: a multi-platform campaign that takes the public on a journey, from the Tfl poster, into social media and ending with a physical product (an exclusive water bottle) that will help spread the word about WaterAid.
#WaterForGold displays the costs of water, hygiene, and sanitation in a relatable format for the London viewer. On social media, the campaign presents real stories from individuals who struggle to have access to basic resources. It also gives the public an opportunity to help change their situation - and incentive other people to do the same.