We are Squared created by Google and sponsored by the Home Learning College is a 6 month course designed for graduates, young professionals and marketing experts to gain an insight into the new age of Digital Marketing.
Over the 6 month course we engaged with other students in collaborative projects based on the topic of each module.
We covered the role of social media in module 1, gained an insight into the rise of digital marketing technologies in module 2.
Module 3 our focus was the use of digital touch points throughout a companies marketing strategy to drive awareness and sales.
In Module 4 I was able to improve upon my basic knowledge of Google Analytics in relation to the We Are Squared Digital Marketing campaign.
The final module, The Ongoing Revolution, covered the future of digital and the ethical conundrum this evokes.