After all the magic and boozing after Christmas and New Year, winter is here for good. Cold and wet days, the grey sky, floods, snow. It’s all over the place. To help customers get away from this winter blues, Thomas Cook Airlines offers great prices to hotter destinations, that can make us prevent winter to take over our life. To promote this sale for TCA we wanted to create a different kind of media.
How we did it
Taking advantage of all the buzz around ad-blockers we created the
first ever Winter Blocker: a Chrome plug-in that can block winter away
from your computer. It will prevent any winter image from appearing in
front of you, while it inspires you with some warm and desirable summer destinations that you can go with Thomas Cook Airlines.